More and more fashion brands are choosing to distribute their e-commerce to various digital content through the technical solution content commerce. Luleå-based scale-up company Spotin, which delivers the solution, has seen a clear increase in interest from brands over the past six months.

The Luleå-based tech company Spotin develops solutions that connect media and e-commerce by enabling the purchase of products and services directly in all types of digital content. Through a collaboration with Bonnierförlagen, it is now possible to buy books digitally in a new way.

Luleå-based Spotin, developing solutions for connecting digital content and e-commerce, sees great potential in global recruitments where cultural influences lead to greater innovation. The latest recruitment, Waqar Ali Subhani, leaves Thailand and his job at the Thai giant CP group for the tech company in Luleå.