Epic Outdoor Adventures

  • Climb Sweden’s Highest Peak

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    Climb Sweden’s Highest Peak

    Seeking adventure? Hike to the top of Sweden and soak in the breathtaking views that await you at the summit!

  • Explore “Europe's Last Wilderness”

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    Explore “Europe's Last Wilderness”

    Hike through Sarek National Park and experience the breathtaking mountains, glaciers, and rivers of the Swedish Arctic.

  • Walk (or Drive) on Water!

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    Walk (or Drive) on Water!

    Experience Sweden’s longest “ice road" across the Gulf of Bothnia.

  • Ski in the Midnight Sun

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    Ski in the Midnight Sun

    Experience the magic of 24-hour sunlight as you ski in Sweden’s famous midnight sun all summer long.

  • The Islands of Luleå

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    The Islands of Luleå

    Escape for an hour, a day, or the weekend among the 1,312 islands of the beautiful Luleå Archipelago.

  • Hike the Swedish High Coast

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    Hike the Swedish High Coast

    Sweden’s High Coast offers awe-inspiring views at every turn.

  • A Winter Wonderland to Yourself

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    A Winter Wonderland to Yourself

    Escape the world and enter the serenity of the Swedish countryside.

  • Take Your Breath Away!

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    Take Your Breath Away!

    Dive into the freezing cold water beneath layers of ice - yes, in the middle of winter!

  • A Sailor’s Paradise Awaits

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    A Sailor’s Paradise Awaits

    Sail all summer long in the unspoiled nature of northern Sweden. You’ll forget about the Mediterranean altogether!

  • 24-Hour Tee Time!

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    24-Hour Tee Time!

    250 km north of the Arctic Circle lies one of the world’s most unique golf courses, where you can golf 24-hours a day.

  • Ice Skate on Lake Tavelsjön

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    Ice Skate on Lake Tavelsjön

    Skate across the 14km trail that meanders around the beautiful Lake Tavelsjön surrounded by snow-capped mountains, just 20-mintues from downtown Umeå.

  • The Magic of the Northern Lights

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    The Magic of the Northern Lights

    Watch the skies literally dance as the northern lights pierce the winter’s darkness.

  • World Class Heliskiing

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    World Class Heliskiing

    Have your breath taken away 200 km north of the Arctic Circle, as you plunge out of a helicopter into the pristine snow of Abisko.

  • Winter’s Ultimate Form of Escape!

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    Winter’s Ultimate Form of Escape!

    Drive through the mountains and forests of Sweden via this unrivaled vantage point.

  • Heli Fish Sweden

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    Heli Fish Sweden

    Experience the pristine waters and unrivaled quality of fly fishing in locations so remote, the only way to get there is via helicopter!

  • The King of All Trails

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    The King of All Trails

    Hike the world-renowned King’s Trail, extending more than 400 km through Sweden’s untouched Lapland region.

  • Swedish Arctic Fatbikerace

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    Swedish Arctic Fatbikerace

    A wintertrail up on the frozen maintain and down by the open river.

  • Snowkite Swedish Seas

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    Snowkite Swedish Seas

    Snowkite across the frozen waters of the Swedish Arctic.

  • Hike the Ten Peaks in Tavelsjö

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    Hike the Ten Peaks in Tavelsjö

    Discover the picturesque village of Tavelsjö by hiking one of its ten peaks, taking in the beautiful scenery, and experiencing a delicious and locally sourced take on pizza.

  • Skellefteå Bike Arena

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    Skellefteå Bike Arena

    Explore the Skellefteå Bike Arena, one of Scandinavia's most exciting and largest bike parks.

  • The Picturesque Bjuröklubb

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    The Picturesque Bjuröklubb

    Spend a night in the lighthouse, have a coffee in the old pilot house, go hiking along winding paths, and enjoy the grand nature and endless views of the sea.

  • Fish in Wild Salmon Rivers!

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    Fish in Wild Salmon Rivers!

    The concentration of salmon waters that exist in Skellefteå cannot be found anywhere else in Sweden - and the crown jewel is the Byske River.

Epic Pillow Fights

  • The Arctic Retreat

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    The Arctic Retreat

    Reconnect in nature at a hidden gem in Swedish Lapland that offers you a personal and exclusive stay in luxury cabins.

  • Arctic Bath

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    Arctic Bath

    An architectural masterpiece floating on the Lule River, as the serenity of the Swedish Arctic envelopes you.

  • Brändon and the Luleå Archipelago

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    Brändon and the Luleå Archipelago

    Experience the Islands of Swedish Lapland at Brändön Lodge.

  • Laponia and Sápmi Nature

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    Laponia and Sápmi Nature

    Sápmi Nature is a personal and sustainable experience that offers accommodation and a deep dive into the culture and nature in Laponia.

  • Icehotel

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    Icehotel

    Watch as the Torne River transforms into design and architecture - an ephemeral art project and the world’s first hotel built of snow and ice.

  • Treehotel

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    Treehotel

    Sleep among the trees where nature and imagination run wild.

  • The grand escape where you lose track of time

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    The grand escape where you lose track of time

    Geunja, a place where you’ll truly tap into the nature and the indigenous lifestyle - without cell phone and other technostress.

Epic Cultural Experiences

  • A Tunnel of Safety & Equality

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    A Tunnel of Safety & Equality

    Visit Stationstunneln, one of the stops on the Gendered Landscape Tour in Umeå, to observe how architecture, art, and safe surroundings can seamlessly combine to create a powerful societal message.

  • The Sámi of Swedish Lapland

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    The Sámi of Swedish Lapland

    Explore and learn about the rich heritage of the Sámi, traditionally reindeer herding peoples indigenous to northern Europe.

  • Change your Perspective

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    Change your Perspective

    Visit Kvinnohistoriskt Museum, the first museum of womens’ history in Sweden, and tour exhibitions of our shared past, present, and future.

  • Midsummer in Sweden

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    Midsummer in Sweden

    Experience the epitome of the summer solstice during Swedish Midsummer. It will become your favorite holiday!

  • Secret Guitar Collection

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    Secret Guitar Collection

    Discover the story of how the Åhdén twins surreptitiously put together the world’s finest collection of vintage guitars!

  • The World’s First MeToo Statue

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    The World’s First MeToo Statue

    Visit Camilla Akraka’s powerful red cougar statue, Listen, a symbol of the city’s stance against sexual harassment.

  • Meet in the “Free Zone”

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    Meet in the “Free Zone”

    Visit Frizon (“free zone”), one of Sweden’s first public outdoor environments focused on young girls’ needs to take their place in public areas in an equal, safe, and inviting place.

  • Explore One of the World’s Tallest Wooden Buildings

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    Explore One of the World’s Tallest Wooden Buildings

    Right at the heart of Skellefteå, Sara Cultural Centre stands tall. She is an architectural masterpiece and one of the world's highest wooden buildings, reaching 20 floors. With countless cultural activities, the first class Wood Hotel, three restaurants, and a rooftop spa, it's a stay you won't soon forget.

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