Marketing Specialist
Västerås, Sverige
Type of Employment Full-time
Job position Marketing coordinator
Work model On location
Application due date 3 April 2026
Are you the one?

At ABB, we help industries become more resource efficient and cleaner - and every person here contributes to the results. You'll have the opportunity to lead, be supported to grow and be proud of the impact we create together. Join us and help drive what drives the world.

This position reports to: Marketing Manager.

Your role and responsibilities:

Do you want to help develop our digital marketing and create communications that make a real difference to our customers? We are looking for a Marketing Specialist who wants to help strengthen ABB's brand, digital presence and commercial results through data-driven, creative and professional marketing efforts.

Your tasks

You will, among other things:

  • Plan, produce and optimize Marketing Automation activities in Salesforce/Pardot, including digital campaigns, newsletters, webinars and customer invitations - with the aim of generating quality leads.
  • Coordinate and implement campaigns in digital channels, especially via Google Ads and Paid Social.
  • Work with web management, both strategically and operationally - responsible for SEO, analyzing traffic and continuously updating content on the web and intranet.
  • Project manage the rollout of ABB's new web portal in Adobe, from planning to launch.
  • Drive and execute events, trade shows, product launches and customer activities.
  • Follow up on results through defined KPIs, analyze insights and recommend improvements for increased impact.
  • Stay up to date in digital marketing, explore new ways of working and implement activities that create value.
  • Collaborate closely with communicators, sales people, product managers, customers and external partners to ensure high quality and consistent marketing.

Your profile

We are looking for you who are passionate about digital marketing, analytical, have a keen eye for detail and feel confident in driving projects from idea to delivery.

We believe you have:

  • A minimum of 3 years of experience in digital marketing and project management.
  • Very good knowledge of Swedish and English. All content is produced in Swedish, while English is used within the group.
  • Good experience of Marketing Automation, especially Pardot within the Salesforce platform.
  • Good knowledge of analytical tools, such as Google Analytics and Power BI.
  • Good knowledge of Adobe tools, especially Photoshop and InDesign.

This is what we offer you

We encourage you to take the initiative, dare to challenge ideas and drive your work forward. Here, you'll grow through meaningful work and lifelong learning, with us supporting you along the way.Every idea you share and every step you take contributes to something bigger

More about us

We kindly decline direct contact with staffing and recruitment agencies and sellers of additional job advertisements.

We look forward to reading your application in PDF format. We work with continuous selection, which means that the position may be filled before the deadline. Please note that the recruitment process at ABB Sweden includes a reference check, a drug test and in some recruitments also an extended background check.

Become one of us. Be part of the team where progress happens, industries change and your work shapes the world. Run what Runs the world.

Recruiting Manager Emma Zeinetz, +46 73 844 10 90 , Union representatives - Sveriges Ingenjörer: Senad Hujic+46 730 88 30 06; Unionen: Mikael Jungmalm +46 702 90 33 60, Ledarna: Lenny Larsson +46 706 32 85 47. Talent Partner, Sara Vestin, +46 464 46 88

Building a cleaner and smarter future requires all kinds of people: the curious, the brave and the creative. That's why we welcome people from all backgrounds and experiences.

Are you ready to make a difference?

Apply today or visit https://www.abb.com to learn more about how our solutions impact the world.