Web analyst Do you want to help make the green transition possible? We are now looking for a web analyst who wants to take Marketing, Private Sales to the next level! Welcome with your application! Who we are We at Skellefteå Kraft give society and life the power to function. We make sure that the preschool is warm and bright at drop-off and that the machines in hospitals and factories never stop. As if that weren't enough, we also make the green transition possible - and we do it together. With really good people who see and support each other, share their knowledge and want to develop in one of the most important jobs in the world. Do you want to be part of us? The position As a web analyst with us, you will play a key role in driving more data-driven and effective marketing efforts. You will be responsible for continuously interpreting and evaluating data from digital sales and digital channels, analyzing traffic, identifying patterns and trends, and turning these into insights to support decision-making. A key part of the role is to work closely with our sales and marketing teams to optimize the digital customer journey and strengthen conversion in our online sales flows. You will also be expected to contribute with recommendations on how we can develop and optimize our marketing activities to drive both engagement and business results. The closest working group is the marketers within the business area, and you report to the responsible business unit manager. Together, you will create the conditions for making informed decisions that strengthen the business. The role also involves interpreting market developments, monitoring trends and following the outside world to contribute new perspectives, improve working methods and create a deeper understanding of customers and the market. The position is a permanent position of 100% with location in Skellefteå. Start date January 1, 2026 or as agreed. Interested in To thrive in the role, we look for you to be collaborative and committed, with the ability to share knowledge and build on the skills of others. You plan and structure your work carefully and have a keen eye for detail. At the same time, you are a problem-solver, able to handle complex situations and see the big picture. You contribute new ideas, suggest improvements and actively seek new perspectives to strengthen innovation and development. The fast pace suits you well, and you stay up-to-date in your field of expertise. Requirements - University degree in digital analytics, web analytics or digital marketing, or university degree in relevant fields such as informatics, statistics, computer science, systems science or media and communication science, or several years of relevant work experience. - Several years of experience working as a web analyst, digital analyst or equivalent. - Experience in creating reports and dashboards in e.g. Google Looker Studio, Power BI or Tableau. - Good knowledge of English, both spoken and written. - Good knowledge of Google Analytics (GA4) to measure traffic, behavior and conversions. Meritorious - Training in, for example, Google Analytics, Google Tag Manager or Google Ads. - Experience in A/B testing, CRO and optimization of digital customer journeys. - Experience in data collection, data quality and GDPR compliant tracking. - Experience in translating data into insights and concrete recommendations for business or communication strategy. - Experience in e-commerce, energy or service companies with complex customer journeys. - Experience with analytical tools. - Basic knowledge of SQL or other database management. More about Skellefteå Kraft We are one of Sweden's largest energy companies. Every day, our 900 employees ensure that society and life are powered to function. For almost 120 years, we have produced electricity and heat in our own plants and built and operated our own networks. Today we have customers from north to south and we are also an enabler for the electrification of society. Welcome to a workplace that invests in you - and in a sustainable energy future for Sweden. Do you have any questions? Maria Nyström, Business Unit Manager, 0910-77 25 14 Frida Lundström, Unionen, 0910-77 28 64 Simon Lindberg, Akademikerföreningen, 073-801 07 49 Robert Ignberg, SEKO, 0910-77 26 62 Örjan Karlsson, Ledarna, 0910-71 66 40 About the recruitment We work with competence-based recruitment with the aim of looking at each person's competence and thus promoting diversity and combating discrimination. Many positions within the Skellefteå Kraft Group are security-classified due to the socially important activities that it means to work in the energy industry. When recruiting to such a position, a security check with a register check is required before the candidate can be employed. The employment may be accompanied by an obligation to be placed on a war footing. As we have already decided on the recruitment channels we wish to use for this recruitment, we kindly but firmly decline to be contacted for further offers of skills brokerage, advertising and recruitment assistance.