Life up here isn’t
what you expect.


Life. Unexpected.

The Swedish Arctic is truly a land unto itself. Whether you are hiking the 400 km King’s Trail through the winding rivers and towering peaks of the Swedish Lapland region, heliskiing in the midnight sun, or kayaking among the 1,312 islands of the Luleå archipelago, we promise to take your breath away.

Northern Sweden is also home to some of the most iconic hotels in the world, including the Tree Hotel’s feats of architecture that welcome you to slumber meters above the ground in the Swedish forest; the Arctic Bath, whose rooms are literally floating entirely on water; or the Ice Hotel, a mirage that awakens each winter and melts each summer – resurrecting anew each year.

Or explore the rich heritage of the Sámi, traditionally reindeer herding peoples indigenous to Northern Europe. Whatever your interests, each season will bring you something unforgettable to explore.

Epic experiences

Soak in the magic of 24-hour sunlight as you ski in Sweden’s famous midnight sun all summer long.


The Creative.

Annie V - Why I moved home. 

By Annie V

Meet Anna Victoria, a DJ and producer, who moved away from Luleå to travel the world, eventually ending up in Ibiza. However, a visit home before the pandemic left her stranded in northern Sweden. Read about why she chose to stay. 


Daniel Holmgren - Why I stayed. 

By Daniel

Meet Daniel Holmgren, a photographer and musician of international recognition, that was born and raised in northern Sweden, and chose to remain here, even has his career blossomed. Learn why Daniel is grateful to call Luleå home. 


Where quality of life meets 

the green revolution. 

Do we need your talents to fully realize Sweden’s green industrial revolution? Truthfully, yes, we do. But we don’t believe it’s a compromise. What we offer in return is a life in one of the happiest places on earth – where working professionals don’t have to choose between a dynamic career and time with their families. 

In the Swedish Arctic, you get to enjoy the quality of life that Sweden has to offer (including 16-months of paid parental leave, 6-weeks of paid vacation, and universal healthcare, education, and childcare), in a world-renowned innovative ecosystem that happens to be set amidst the backdrop of the stunning forests, mountains, and endless coastline of northern Sweden.


A life of purpose and passion.

Carina Sammeli - The Mayor and Her Horse

By Carina Sammeli

Meet Carina Sammeli, the mayor of Luleå, and one of the leaders of northern Sweden's green industrial revolution, and learn why Luleå is the place that enables her to have both an impactful political career and enjoy her lifelong passion of horses. 


Klas Dagertun - The CEO and His Dog

By Klas Dagertun

Meet Klas Dagertun, the CEO of Kaunis Iron, a mining company at the forefront of creating a more sustainable raw materials industry, and learn how he balancing leading an international company and still finds time to pursue his passions outside of work. 


Lift your senses.

Kulturens Hus, Luleå

Kulturens Hus, right in the center of Luleå, is a popular meeting place full of life and enthusiasm. We are Luleå’s cultural hub, creative engine and epicenter for networking and meetings of both a personal and professional nature. Here there are concert halls, conference facilities, the city library, an art gallery, the tourist office, a restaurant and café.


The wood hotel, Skellefteå

Discover northern Sweden in the borderland between nature and innovation at The Wood Hotel by Elite, the best of Scandinavia. With passion, inspiration and care, we take the world to Skellefteå. Built of wood from the local forests and designed for you and our nature.


Zero commute.

You may have heard of the “15-minute city” – the new concept, popularized in Paris, that seeks to make all of life’s essentials accessible only minutes from your doorstep. In the Swedish Arctic, our cities were built around this concept, long before it was popular to do so! We pride ourselves on our sustainable cities, where you can oftentimes walk to your destination faster than you can drive. A life in northern Sweden is a life free of the tedium of long commutes. Our residents get to enjoy incredible career opportunities that are minutes from our schools, mountain biking trails, ski slopes, and beaches. In the Swedish Arctic, we promise you an unmatched quality of life!